To gain visibility and credibility for your online business, PR is essential. Getting media coverage for your business leads to new clients, but also opportunities like speaking engagements.  However, getting a journalist’s interest is difficult. In my recent chat with journalist Marike Frick, she compared it to trying to grab the attention of a mother […]


July 7, 2021

How to Get the Attention of Journalists

If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.  However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.  Marike Frick, my guest […]


July 7, 2021

How to Get the Attention of Journalists with Marike Frick

[one_third padding=”0px 0px 0 0px”]Listen on iTunes[/one_third][one_third padding=”0px 0px 0 0px”]Listen on Stitcher[/one_third][one_third_last padding=”0px 0px 0 0px”]Listen on Google Play[/one_third_last] Joanne Sweeney-Burke is a former broadcast journalist and PR lecturer who has pivoted her career to becoming a highly sought-after digital marketing expert and consultant in Ireland. She is the founder of the Digital Training […]


April 16, 2018

#171: How Facebook Should Have Handled Their PR Crisis with Joanne Sweeney-Burke

  Janet Murray, founder of Soulful PR, is a public relations expert with a background in journalism and 17 years of experience in writing for popular online and offline publications. She specializes in helping entrepreneurs of small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an […]


December 8, 2017

#117: How to Get Free PR for Online Business with Janet Murray

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