To gain visibility and credibility for your online business, PR is essential. Getting media coverage for your business leads to new clients, but also opportunities like speaking engagements.  However, getting a journalist’s interest is difficult. In my recent chat with journalist Marike Frick, she compared it to trying to grab the attention of a mother […]

If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.  However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.  Marike Frick, my guest […]