To stand out from others when it comes to creating and sharing content, your content must sometimes be disruptive. Disruptive content is content that engages your ideal client on a deeper level than your regular content. It’s different, it’s deep, it’s engaging, and it makes your ideal client think, want to comment, like and share […]


July 27, 2021

4 Steps to Creating Disruptive Content

To gain visibility and credibility for your online business, PR is essential. Getting media coverage for your business leads to new clients, but also opportunities like speaking engagements.  However, getting a journalist’s interest is difficult. In my recent chat with journalist Marike Frick, she compared it to trying to grab the attention of a mother […]


July 7, 2021

How to Get the Attention of Journalists

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