To stand out from others when it comes to creating and sharing content, your content must sometimes be disruptive. Disruptive content is content that engages your ideal client on a deeper level than your regular content. It’s different, it’s deep, it’s engaging, and it makes your ideal client think, want to comment, like and share […]

To gain visibility and credibility for your online business, PR is essential. Getting media coverage for your business leads to new clients, but also opportunities like speaking engagements.  However, getting a journalist’s interest is difficult. In my recent chat with journalist Marike Frick, she compared it to trying to grab the attention of a mother […]