Transcript

Sigrun:
You’re listening to the Sigrun Show episode number 380. In this episode, I talked to Ron Reich about launching in challenging times.
Welcome to the Sigrun Show. I’m your host, Sigrun, creator of SOMBA, the MBA program for online entrepreneurs. With each episode, I’ll share with you inspiring case studies and interviews to help you achieve your dreams and turn your passion into profits. Thank you for spending time with me today. Building an online business takes time. I share with you proven strategies to help you get there faster. You’ll also learn how to master your mindset, up level your marketing, and succeed with masterminds.
Today, I speak with Ron Reich, a marketing specialist and expert in launching. After launching 50 of his own products, he became the secret weapon behind the launches of many big names, including Selena Soo and Denise Duffield-Thomas. He has managed numerous multimillion dollar marketing campaigns, and today helped entrepreneurs get from six to seven figures, and beyond. In this episode, we talk about launching in challenging times.
I’m taking this opportunity before we dive into the episode to remind you of the Selfmade Fund. We created our own fund in March to support self-made entrepreneurs in need who can’t cover rent and food during this difficult times. We started a fund with our own $10,000 contribution and are adding 10% of our revenue over a 90 day period. So far, over $47,000 have been donated to the fund, and we’ve paid out a total of 4,915. The money has gone to help 13 women, including a single mother who is giving online sewing classes to make ends meet and a physical therapist who decided to stop working to keep her clients safe from exposure. Are you an online entrepreneur in need of support or would you like to contribute to the Selfmade Fund? Go to the show notes at sigrun.com/380, where you can find a link to apply or contribute to the Selfmade Fund plus all the links to Ron Reich.
I’m so excited to be here with Ron Reich, and have him finally on my podcast after knowing him for quite some time. So, it was overdue and welcome on the show, Ron.
Ron Reich:
Thank you so much for having me. It’s an honor to be here.
Sigrun:
So, I always like to share how I know people if I know them before. I prefer actually to invite people on the show that I know before. And it was, I think, was it last year already? I think so where Selena Soo, I had a call with her as I was preparing for my conference, which I’ve now had to postpone to next year. And she started to connect with me with a lot of people, including you. And then we hopped on a call very quickly and talked about launching and we figured out, oh, we both love launching.
Ron Reich:
Yes. This is our big shared passion for sure.
Sigrun:
Yes. [crosstalk 00:03:21]. Super passion. Launching is my favourite thing in online business. And you’ve been helping a lot of people with launching. So, we found their topic there. Then we had a strategy session, and we met recently in San Diego. So finally we made this podcast happen. But my bet is that a lot of my listeners do not know you yet, but after this episode they will. So launching, I assume you’ve not been doing that for your whole life. So, what brought you to the topic of launching? How far do we need to go back?
Ron Reich:
Okay, cool. So, yeah, I’ll just give you my very, very quick biography, which will actually explain how I got into becoming the launch expert that I am. So essentially my story, it actually starts out when I was younger, actually, when I was in second grade. The very quick story is that I came home from school one day and my mom had some bad news for me. She told me that I was going to have to be held back in the second grade. And this was very traumatic for me. It was kind of like… That was my first ever personal development pep talk of my life in a lot of ways. And so, ever since that time… I was, I believe, five years old at the time. I always had this ship on my shoulder that I wanted to be successful, et cetera, et cetera, et cetera.
So, I ended up doing good in school. I ended up becoming a lawyer because I thought that was a good sign of success, but that actually… That was not the right job for me. So, one thing led to another and I got involved in online marketing. For the first half of my career, I worked with another expert. I was the behind the scenes person. And in that business we launched about 50 of our own products. And I ended up starting another business… No, actually, I launched 30 products in that business. Then that business wasn’t quite the best for me. So, I got into another niche, actually dog training hence my…
Sigrun:
Oh, we have a dog with us. You don’t see it if you’re listening, but there is a dog on the video. I love it.
Ron Reich:
This is Trevor. And so, I launched, I think about basically a total of my own products between those two businesses. And then one thing led to another and actually got involved working with this guy by the name of Ryan Levesque who some of your listeners may know a well known marketer and expert in the space. He brought me on as his marketing director, basically running his launches and a lot of his marketing and things like that. And that’s what got me into the online education business. And then I kind… Since with working with Ryan, I became known as this behind the scenes person behind all these big launches, working with people like Ryan, Todd Herman, our friend Selena Soo, Denise Duffield-Thomas who probably has been on the show before. So, yeah.
One thing led to another and then since I was known as behind the scenes launch person, eventually I wanted to help more people. So that’s why I started to talk about launches more publicly to help everybody, not just the big A players as I like to call them like yourself have six and seven figure launches.
Sigrun:
So you just learned it on the job to promote and sell these products?
Ron Reich:
Well, yeah, I mean, in a way I would say learning by doing, but I would say that, yeah, of course I had studied courses and things like that. I’ve been a marketing junkie basically since my third year of law school. That’s when I really got involved in learning about marketing. My first big mentor was a guy by the name of Dan Kennedy, who all of your listeners should check out if they have not already. So that was back in 2000… That’s 2005, 2006. So, almost 15 years ago was when I started studying marketing.
And then I think I did… I first found out about launches because I actually saw Jeff Walker speak at a Dan Kennedy conference back in 2006. I remember that vividly. And that’s when I first heard about launching. And then I ended up… Then I kind of launched… Did my first launch, which turned out, of course, not very, very good. This was when I was in law school, so I had a product… My first product was basically time management for law students, which wasn’t exactly the hottest topic. But anyways, yeah, from working with that, and then I ended up getting involved in this, and that was actually my first business was how to… time management for law students.
That business didn’t really do very, very well. But then I had this other business with a partner. This was in the relationship space. We kind of like, we need to make some money, so, hey, what’s the best way to make some money. I was like, “Hey, let’s do a launch. I’ve heard about these launch things. These things like a thing that we could do.” And so, the quick story there, so that was my first ever big one. This was at the end of 2008. And we actually ended up…. That launch ended up doing $150,000 in revenue. Although we lost about a $100,000 because the day our heart opened our merchant account wasn’t actually… The gateway to the merchant account wasn’t actually connected. So, we had all these people trying to give us money, but the orders were not going through.
That was very traumatic. That’s where I learned the lesson, you definitely always want to test your checkout page with an actual credit card in real time to make sure that before you actually launch anything. So that was my first big launch with all the moving parts and things like that. But then from that business, we just got into the rhythm that we would come up with a new product every month or two. So, from that, that’s how I really, really learned the ins and outs of launching. And then it’s just been, that’s really been just a big passion of mine basically since I’ve started out as a marketing professional. We’ll definitely be talking about the different types of launches.
Sigrun:
Yeah. But you have been doing this for a very long time, longer than most people that I know.
Ron Reich:
I would imagine so, yeah.
Sigrun:
And you had your mistakes that we all need to have in the beginning, and then you learned from them. Is your favourite launch methods still that Jeff Walker type of a launch?
Ron Reich:
Not exactly. So that’s one of the things that… So, one of my pet peeves really is that, and obviously Jeff Walker, he’s an amazing expert. He’s the godfather. Credit to him for putting launches on the map and being the ultimate launch master. And at the same time, he has a specific… He calls it the Product Launch Formula, which most people who do the Product Launch Formula as he teaches it, it’s a very specific a formula where essentially it’s three video. It’s a series of three videos that leads you either to a sales page or video number four is a sales video. And that was popularized from that process as well as a lot of people doing these really big launches with lots of affiliates and things like that. Like our friend Selena does, or Marie Forleo is really famous for her big B-School launch. And there’s quite a few other examples.
And so, many people think that when they hear a launch, the only thing they see is they see a three part video series with a lot of affiliates. And they think that is the only type of launch there is. So, my contention is that. So, yeah, there’s a lot of principles in that specific formulas that you would use in any kind of “launch.” But again, that’s not the only launch strategy there is. The way I actually… I use the term launch just because that’s a very common term in the industry and that people really know, that everybody understands. But when I say the word launch, what I really mean is what I call a marketing event. That’s something that happens in real time with a beginning, middle, and an end.
So, a launch could be of course yet a three part video series, like the Jeff Walker Product Launch Formula style. At the same time if someone doing a big summit, for example, I would consider that a version of a launch or oftentimes there’s other ways of doing a launch, like other ways of doing the launches, even with affiliates. There’s launches that are just based on a webinar or a series of webinars, or like with these days, challenge launches are really, really powerful as well. So, yeah. So to answer your question, the Jeff Walker process is a really, really good one, but it’s not the only one. The big thing I would say is that every launch, there are certain kind of like check boxes that you need to check. And as long as you’re checking those boxes, then you have a lot of flexibility as to what the actual media, what the actual strategy you’re going to use if that makes sense.
Sigrun:
So what has changed now? Now times are somehow different. People are worried about the recession and then the discussion was should you be selling, should you not be selling? I think we have answered that question already. People are selling. People are launching, but what does that change when it comes to launching today?
Ron Reich:
So, in our lives with the new world that we’re in post pandemic, it seems like a lot of things have changed, and yes, a lot of things have changed. If you look at the way the world is now versus where it was at the beginning of the year, things have changed. At the same time when it comes to marketing, I wouldn’t say things have changed so much but more so the fact that everything is amplified. So, for example, there’s less buyers these days. So there’s a fair amount of people that just are not buying stuff because people are scared or whatnot. But there still are people that are buying things for example. And what that means is that as marketing professionals, as salespeople, as marketers, as people with businesses, as entrepreneurs, our marketing just needs to be that much better.
It just has to be that much amplified. So, for example, there’s a lot of people are pointing out that when times are good as they have, but have not been very recently. When times are good, you can talk more to the marketing that you’re going to talk to them. It’s more about be more aspirational. Stuff that’s more about making an impact and really making a difference in the world, which of course, there’s lots of that that’s still resonates with a lot. At the same time recently, since a lot of people there’s just… There’s a lot less money going around and some people have had to make some difficult decisions regarding laying off employees and things like that. A lot of people, they’re not… It’s not so much about, “Oh, I want to change the world.” It’s, “Hey, I need to make sure I make payroll next month.” So, that’s what you have to talk to.
The thing is you have… there’s really… Well, I guess what I’m getting at is there’s a lot less margin for error when it comes to your marketing these days as there was a couple of months ago when people are just more… It’s kind of more of a seller’s market. And this is just… it’s the exact same thing with launches in the sense that, I’ve always been a big fan of launching. When I say launches, again, what I really mean is getting into a promotional rhythm where you’re consistently coming out with new offers on a regular basis or repositioning other offers that you have because if you’re just relying on automation, you’re just not going to be relevant.
And this is kind of, I hate to say it, but this is kind of like one of those… It’s kind of weird to say, but kind of like an, I told you so moment, what happened with the recent pandemic. Because the truth of the matter is if you were just relying on automation, then you’re just not as relevant. On some level people can tell if you’re not coming out with fresh new stuff or fresh new messages that’s really up to the second. Now, with what’s happening right now, the news, things literally change every day, right? Every 48 hours things are different. So, that’s why it’s just more important than ever to be… really, yeah, to be launching, to be, relevant. And it’s interesting to me that a lot of people who recently they had these long automated sequences and the smart ones, they just basically stop, pause, all of their automated sequences because all those messages that were going to be going out would just not be relevant to people who are consuming them, and kind of are post pandemic.
So, yeah, in a lot of ways, generally the launching hasn’t changed very much, but the big things is that you have to be… Again, like I said, everything’s amplified. So, the three main reasons, and I’ve been studying launches for quite a long time. The three main reasons why I see launches fail are… They’re not in any particular order, but there are three most important ones that I’ve seen over and over again are number one is there’s just no desire. The product that you’re selling is just something that people don’t want. The number two reason is that what you’re selling doesn’t come across as new and different than what they’ve seen before. It seems like it’s the same old thing. And the number three reason is that you just don’t have… The audience just isn’t there. You just don’t have enough… You just don’t have any people or you don’t have enough people there that are going to be there to hit your revenue goals.
So, I’ll just talk about each of those, and how they relate to today’s time. So, desire, right? So this is the whole thing is that it’s really, really interesting that people still have… They have desire to, especially most people who are listening to this or many people, if they’re in the business of helping others with online businesses or they’re helping other people with personal development or with health and things like that, these are still things that people want, but you just have to create a more… You just have to give them the best, a really, really good offer.
The thing that’s interesting is that there still is a lot of flexibility when it comes to prices. It’s not that the market is… The market is generally price sensitive, but it’s not always price sensitive. So let me give you… Let me give you an example of a really good promotion/launch that I just saw. So Brendon Burchard, who’s one of the number one influencers in this space. I just saw a couple of days ago, he’s doing a launch. It looks like… I’m guessing it’s going all right. He’s a smart guy. He basically is launching a product called… It’s called the Total Product Blueprint. It’s a product basically on how to build a digital business.
His messaging, which is very true. It’s like, “Hey, now is the time. The digital economy is here.” And he has a whole product, that whole product is only about how to build digital products and digital businesses. He formerly sold that product for between 2000 and $5,000. And now he’s doing the special promotion where you’re getting that product for $1,000. He’s doing a 50% off sale. You’re getting that product for a $1,000. So, if you look at everything he’s doing and the way that… The way he’s positioned to his audience and the people who really know, like, and trust him may to their eyes, they’re not just seeing $1,000 that’s going to be leaving my wallet. That’s going to go into oblivion. They’re seeing, “Wow, for only a $1,000 which is way less than $5,000 or $2,000 hours I have this savior that’s going to help me build an online business.”
But again, the thing is, $1,000 is still $1,000. You know what I mean? But he’s able to get that. I don’t have any inside information about this, but I imagine that promotion is doing well. But he’s able to do that not just because of his positioning, but because that desire is there. And the fact that he’s really making people an irresistible offer. This is the whole thing. I mean, I did a post about this the other day, and I know you did something really, really recent on this as well, which we can talk about is that it’s kind of always. The way you make money online is you have to make your best offer possible or you have to make people a really, really good offer.
The thing that I’ve been telling people lately is now is the time to make, what is the absolute best offer you could possibly make? Oftentimes, not always, but oftentimes that offer might be less than what you sold something for before. It might be a lower investment, but at the same time these things are relative, right? Because Brendon Burchard just sold $1,000 product for, which is “not very much for him” because most of his stuff is a little bit more expensive when you sell it to business owners. But again, $1,000 is still $1,000. So, hopefully some of that landed.
Sigrun:
Yeah. No, that makes a lot of sense. So you think it doesn’t hurt him to discount the price on a product that he might be selling later again for a higher price?
Ron Reich:
This is where there’s nuance to it. Here’s the thing, the thing I would say is that, he’s very strategic. So in this specific case, I think it’s a good idea because I think right now there’s… Because again, it’s all about being relevant. It’s all about being in the moment and things like that. And so, the positioning is I normally wouldn’t do this. I want to help as many people as possible that’s why I’m discounting this. This is the only time I’m going to do this. To me that’s powerful. And again, he has other products. He has flexibility on that’s not the one product that he has, for example. So, I actually don’t… I actually think that’s fine.
I actually think overall, if you’re someone who’s been positioned at the high end of the market, this actually now is a really, really good time. It’s just an opportunity to have lower end offers. Now, the thing is, you can’t really do this unless you already are positioned at the high end of the market, but there are people who they only have… I did something similar to this, as you know. If you only have a high end offer the only way people can work with you is by spending two, three, five, $10,000, but you still have a lot.
There still are a lot too that are paying attention to you that would like to work with you, but they just don’t have that money. So now it’s like, hey, you have this message, “Hey, well, normally I only work with X amount of people, but because of the way the world is right now, I want to help more people.” Maybe not discounting their product. People can do that or just I’m really seeing this offer, which is a lot less expensive than what I’ve normally done. There’s a lot of people that are… Yeah, I’ve seen people that are doing similar things, which is working.
And again, and another thing to consider is that the people there still is a segment of the market that has a lot of money, and there is a segment of the market that are just really in for a variety of reasons. They really are in growth mode. There are people that are still… That are doing really well or people that honestly they see opportunity of what’s going on right now. What I’m getting at is for those of us with high end offers, there is… You still can sell your high end offer. There still are high end buyers out there. They just might’ve shifted around recently based on the current events.
Sigrun:
So, you talked about desire, the desire has to be there. Then the second piece, why launches fail.
Ron Reich:
Yeah, it has to be new, and things have to be new and different. Thanks for keeping me on track here. They fail because it doesn’t come across as new and different than what they’ve seen before. That’s something that we’ve really been noticing in recent years where… Okay, so maybe four or five years ago. Actually, probably more than that, to be honest, but at least let’s say five, six, seven years ago or more. What a lot of people would do is every year they would do a launch for the same product. They might do a big launch for the same product and they would just relaunch the same product, the exact same product over and over again.
Well, what we were finding over… I really started noticing this back in 2016, 2017, 2018, basically around that time where a lot of people who are doing that, their launches were just getting progressively worse, and worse. They just weren’t doing as good. It wasn’t necessarily because there was less people there. It’s just like people just got bored of things. So, this is why it’s really important to come across as new and different, as new and different.
The thing is, is that people, and the truth of the matter is that people like to chase shiny objects and people believe that the grass is always greener. People believe that what they don’t have is better than what they do have. That’s why it’s that much more important for us to be as different, as relevant as possible. And again, as we’re saying with our current times, everything being amplified. This is one thing where you can’t sell this, the thing that you were selling a couple months ago, but you definitely do have to make sure that what you’re selling now is very, very relevant to the current times, right?
Sigrun:
So, people would still be able to sell the same product year after year if people have the feeling it’s updated or the messaging is more…
Ron Reich:
Yeah, exactly. And sometimes, and this is one of those things where there’s no exact form. There’s options, but this is where you have to update it. You have to… I’ve seen some people, they’ve done good. They’ll call their product version 2.0, version 3.0, they’ll do different things. Or sometimes this is more of a marketing E type thing to do where you could basically take your similar product or your similar content, but you actually changed the name and reposition it as a different way. This is the idea of Dan Kennedy says it’s the same piece of candy with a different wrapping paper, essentially. So doing things like that is very helpful.
For example right now, I think I might consider doing a lot… I’m sure people are doing this, but the thing that you might want the A person might want to consider is that someone might have a marketing program that shows people how to make money, or that might have a bunch of promotions in it, for example. A month ago that might’ve been 10 surefire marketing promotions. But then if you were to reposition that right now as your recession rescue kit, then it would probably sell better than… Even though it’s the exact same content, if that makes sense.
Sigrun:
To the last piece, why launches fail, it’s a numbers game, right?
Ron Reich:
Yeah, absolutely. This is the whole thing is that marketing and sales and conversion, it’s always a numbers game. And to that point, a lot of people just… It really literally is a math problem in the sense that, so this is very, very generally, but the way when I’m looking at backwards engineering how much launch revenue a client’s going to make, or I’m going to make, for example, or a friend’s going to make. What I like to look at, my main rule of thumb is that you want to be able to convert two to 5% of whatever universe is paying attention to you or whatever your clinical launch list is, which can be… And there’s different ways of looking at this, and there’s very different variations.
For example, I would call, if you have a launch that’s based on a webinar, or I would just say the amount of webinar registrants you have would be your launch list. Or if you have a challenge, the [inaudible 00:27:04] for your challenge would be the universe that I’d be looking at. And if you have a three part video series, the people that opted into that. And then sometimes if you’re doing more of an internal promotion, just to your own list, I would be looking at the amount of people that have been consistently opening up my emails over the past month or so. So, if you see that there’s 1,000 people consistently, you’re getting… That’s the universe we’d be looking at.
You want to convert… The way I look at it, 2% of your list, that’s good. That’s the baseline we like to look at. At least 2% is good. Anything that’s below 2% is not so good. If it’s below 1% it’s actually not good. But if you get more than 3, 4, or 5%. Anything over 5% is really, really, really good. So, this is why a lot of times people might have goals to do really, really big launches, and the conversions are actually really good.
So, for example, if somebody has some kind of launches of 1,000 people and they make 50 sales, maybe they have a $1,000 products and they make 50 sales. That’s a 5% conversion rate. That’s really, really good. You did a… And that’s a $50,000 launch, but maybe this person had grand plans to do their first six figure launch, and they’re not feeling so good about themselves. But again, like you mentioned, it’s, it’s a numbers game. The numbers just aren’t there. Anyways, 50,000, that’s cool. Hopefully, this person in this imaginary scenario, isn’t complaining too much. But yeah, if the numbers aren’t there to do… If somebody wants to set their first seven figure launch with exceptions. If you’re selling a product, like a 1,000 or $2,000 product, it’s very difficult to do a seven figure launch really without a lot of traffic. Without a lot of affiliates. So, that’s just the thing to keep in mind there where people are looking to figure out how much they want to make from a launch.
Sigrun:
Yeah, yeah. Talking about a seven figure launch that’s something I’ve been working on, not achieved yet. I will definitely let the whole world know when I achieve it, but the challenge has been Facebook ads. The whole not being able to wrap up ads quickly enough, count being shut down, or ads being rejected. I think whole of last year was very challenging for many in business and marketing that we had to change all our language and everything. So, yeah, still working on it. But you gave me a few tips [inaudible 00:29:30]. One thing you said to me when we spoke, it’s been a while ago, you’re not going to have a seven figure launch unless you’re willing to go on a call with prospects.
Ron Reich:
Yes, yes. In this day and age, that is absolutely true, 100%. This is one of the things, and this is really… When people have been asking me, what’s the number one thing that’s moving the needle the most in launches. And really for, I think it’s been over a year since we had that conversation. The number one thing that really is making a difference really is different variations of personal connection. That one-on-one connection is what makes a huge difference.
That plays out in different ways, but the main ways that that plays out, I want to give you just a couple of examples of things that can work really, really well when it comes to that. So, yeah, so definitely if you’re selling any… Really, you’re going to make more sales. If you’re willing to do sales calls, period, your conversions are going to be higher. A lot of the people who are doing these bigger launches for one or $2,000 products. Like our friend Selena, whose launch is going on right now. They’ll have sales people that will do… that are willing to connect sales calls. And that makes a huge difference. Again, if you don’t have a big team. If you are the person who is willing to get on those calls, your conversions are going to be through the roof. It’s definitely something worth doing.
The other thing that makes a huge difference is any kind of personal touches you can do. So I’m a huge fan of the software bombbomb.com, which is a video messaging software where essentially what you can do is you could send personalized videos that are embedded in people’s emails. Here’s the thing, if you as the expert who… If you’re in the middle of a launch, and if during the 48 hours before your cart closes, if you send a personalized video to someone who’s been opening up your emails lately. Who you know is paying attention to you, or who’s clicked on the link to check up the sales page.
If you send them a personalized video from you mentioning their name. So, does you, it’s a personalized message. If you actually do that to as many people as possible your conversions are really, really going to go up through the roof. Basically, because it is that personal touch that makes a huge difference. I know a lot of… I’ve told some pretty big names that, and they’ve done this that toward the… in the last, 24, 48 hours of the launch, some of them they’ll just spend hours just recording personalized videos or doing voice memos because that really is driving home. That is the highest leverage thing they could possibly do.
It might sound like “grunt work” or they’re too good for it, but really that’s what makes a huge difference. One thing I would say is that if you look at political season. We’ve been in political season for the last year or so in the United States. And the thing is any politician running for office, regardless of what side they run, the thing that they’re spending a lot of their time doing is just getting on the… Picking up the phone and cold calling people to get money out of that. That really is what it takes. Being willing to actually have an uncomfortable conversation. That really is for all of us, it pretty much has the most high value thing we can possibly do.
So, yeah, again, it really is that personalized touch. Again, of course, in this day and age, I was saying this. I mean, this has been true for quite a while. I’m not the only one who’s saying this with our world became more and more distracted, more and more disconnected with social media and everything like that. So, because of that, there’s a huge opportunity to stand out if you’re really able to… If you really focus on that human connection, and that was really true… That was really true three months ago. But again, now it’s even more true in the current climate because people, they can’t really leave their house. Anything, any personalized thing you can do is going to make a huge difference.
Sigrun:
So, basically it boils down to just doing everything better, the same methods that worked before they still work, but people are going to notice if someone is just trying to wing it, versus someone that goes into it really professional, and is willing to go all in and have that relationship.
Ron Reich:
Yeah, yeah, absolutely. Absolutely. Yeah. That’s the whole thing is that it is true that in a lot of ways marketing is marketing is marketing in the sense that the stuff that we’re doing it’s based on psychology that’s deep in our DNA. So, things like that personal connection. If I believe that you really understand me and can really, really solve my problem and you can prove to me that you could solve my problem, I’ll find the money to buy that thing. But again, your messaging and the way you talk to me might be different now, or probably is different now than it was a couple months ago. But again, that’s why it’s up to us as marketers and as business people too. We have to really understand exactly where our clients are at right now or our potential clients are right now, and come up with stuff that we know is really, really perfect for them in this current climate. People who are able to do that, those are the people who are really going to win in these coming months.
Sigrun:
And they will, and Ron, I think we want to let the users know, listeners, those who watch this, where to find you and learn more. What I want to say about Ron, I love reading your Facebook posts, your emails. You’re really good with words. You study people. You’re studying the market sales and launching. So, even just reading that, I highly recommend that my listeners go and check you out. So, where do they find most of your material?
Ron Reich:
Yeah. So the best place they can go to is if you go find me on Facebook my name is Ron Reich, R-O-N R-E-I-C-H. And then I have a Facebook group called Heroic Profits For Mission Driven Entrepreneurs, Heroic Profits For Mission Driven Entrepreneurs. If they just go to… Yeah, if they just type in Heroic Profits, they’ll be able to find that. And there’s a lot of excellent content in that group.
Sigrun:
I can attest to that. So, we’ll put that all in the show notes where you can find it easily. Ron, it’s been a pleasure. We could talk forever about launching, but let’s leave it for now. Maybe you’ll just come back and tell us more.
Ron Reich:
All right. I can’t wait for that. Thank you so much. Thanks for having me. Talk soon.
Sigrun:
Go to the show notes at sigrun.com/380, where you can find a link to apply or contribute to the Selfmade Fund, plus all the links to Ron Reich. Thank you for listening to the Sigrun Show. Did you enjoy this episode? Let me know that you listened by tagging me in your Instastory or Instagram posts using my handle sigruncom, and the hashtag Sigrun Show. See you in the next episode.