Transcript

Sigrun:
You are listening to The Sigrun Show episode number 390. In this episode, I talked to Merel Kriegsman about how to offer a high-end coaching program.
Welcome to The Sigrun Show. I’m your host, Sigrun, creator of SOMBA, the MBA program for online entrepreneurs. With each episode, I’ll share with you inspiring case studies and interviews to help you achieve your dreams and turn your passion into profits. Thank you for spending time with me today. Building an online business takes time. I share with you proven strategies to help you get there faster. You’ll also learn how to master your mindset, uplevel your marketing, and succeed with masterminds. Today. I speak with Merel Kriegsman, originally a copywriter, but now a business mentor and a women’s wealth advocate.
She helps women around the globe become leaders in their niche and gives them the courage to charge what they are worth. She has been featured on CBS News and in publications like Forbes, Fast Company, and Entrepreneur. In this episode, we talk about how to offer a high-end coaching program. This summer, I am running SOMBA Kickstart again, and this time you can choose from 243 online courses. There are courses in many different languages and many different disciplines.
You can find courses in English, German, Icelandic, Polish, Spanish, Italian, Czech, and many more languages, and you’ll also find courses in marketing, business, life coaching, parenting, mindset, movement, and many more disciplines. All the courses are created by my SOMBA students and they are free four weeks and start on July 27. So go over to the show notes now at sigrun.com/390, where you can find all the courses from SOMBA Kickstart and, of course, all the links to Merel Kriegsman. I am so excited to be here with Merel Kriegsman and talk about high-end offers. Merel, welcome on the show.
Merel Kriegsman:
I am so happy to be here, Sigrun. It’s so much fun to actually hop on with somebody who’s from Europe as well and who is like rocking it.
Sigrun:
You just told me before you’re Dutch. I knew from your name, obviously. I was like, is she touched? Is she German?
Merel Kriegsman:
That’s always the question.
Sigrun:
How come you live in Canada if you’re Dutch?
Merel Kriegsman:
So I met my husband who is Canadian. Actually I’m like you. I have a very beautiful love story. I love your story. But yeah, we met in Germany about 10 years ago. We were both opera singers at that time. So I’m originally a performer actually, which actually serves me really well in my business right now. And all my top clients usually have like an acting background or a creative background, which is really interesting. But so we met in Germany at an American Thanksgiving party that our singing teacher threw together one evening.
We lived in Germany for about seven years, and then we decided to actually quit our singing careers and have my business be the main thing for our family, like the breadwinner piece of the equation. And that enabled us to live anywhere we wanted. And that’s when Keith said to his parents, “You know what? I would actually love to take over the home quarter,” because Keith’s parents are a little elderly and they wanted to move off. They’re farmers here in the Canadian prairies, and we decided to take over 160 acres of land, which we live on now, and we’re like building a food forest, and we’re into regenerative farming and all those pieces, organic farming. That’s just lovely.
We love it here. Background, you can actually hear my baby because we live here with three very young kids. COVID-19 is happening, so we’re all at home together.
Sigrun:
Yeah. We just hear a little baby voice in the background. I’m not sure you’re going to hear that on the edited podcast, but we might leave it in. don’t edit it out. I’m talking to my podcast team. Don’t edit it out. When did you actually switch over from opera singing to… Your first business was copywriting after that. How did that happen?
Merel Kriegsman:
Yeah. So basically the reason why I moved out of singing was because I felt I wasn’t paid enough. It was really depressing, Sigrun. I was making whatever, like 1,500 bucks to $2,500 a year or something. It was nothing, right? It was all for free and for the exposure. And maybe down the line, we’ll rehire you and then pay you a little bit more. And I was just like, this is going nowhere. This is no fun. I’m really great. I was singing at top places in Europe. I sang in Vatican City. I sang in the Bach Churches actually in live stage, where Johann Sebastian Bach used to actually direct and compose himself. So like really top places and it still wasn’t happening. So I was like, okay, I’m out.
This is no fun. I don’t want to live this way. So I decided to really move into something that would basically be a way that I could make money, but also where I could educate myself at the same time. So I chose copywriting because I was like, okay, whatever it is that I’m going to do later on and I don’t quite know what that is, this will serve me well as a skill to learn. And oh my god, has it ever paid off. It’s fantastic. Copywriting is conversion copywriting.
Sigrun:
But did you just sign up for a course, how to become a copywriter?
Merel Kriegsman:
I did, yeah. I studied with Joanna Wiebe from Copyhackers. She’s phenomenal. One of the best copywriters in the world. And I loved it because she’s a woman too. I love having female mentors in my life. It’s just something that I value. So I studied with her. I took the Copy Cure. I just did all the… I would look for articles online and just educate myself. And of course, it wouldn’t have worked if I didn’t have a knack for it, and I really did. In the couple of years that I worked as a conversion copywriter, I really helped my clients make millions of dollars.
Sigrun:
How did you know that you would have a knack for it before you actually went ahead and studied it?
Merel Kriegsman:
So I’ve always been a marketer even as a kid, and I think we all have… In this space, you probably all have memories like that where, for example, there was this specific mouse store that we have had when I was young and my mom discovered it with me in some obscure store. And I started creating this mouse family and I had little furniture, and I had all the things. And within a few months, the whole school was buying those mice, right? It was like I have this ability to enroll people, so to speak. That was sort of like the telltale sign where it was like, actually I’m always selling other people’s stuff, right? Whether it was a book or whether it was a course, I could talk about it and people would just go and run and get it.
So it’s like, okay, so if I’m really good at that and also great at sort of distilling what the essence is of something and how to make that marketable, then why not run with that and support people with that? I always feel that if you’re doing the right thing, the money comes. Of course, you need to have the right infrastructure, and you need to know how to have your invoicing software set up and all the things, and your head screwed on right when it comes to money mindset. But if you’re in your zone of genius, clients will flock to you if you’re putting yourself out there. So that is exactly what happened. I hung up my shingle very, very late in 2015. I actually started officially January 16.
I remember that in Germany. It was a huge hassle because German bureaucracy is infamous across the world I think for the paperwork. But I was like, okay, I’m doing this. This was my baptism by fire to start a business, my first business in Germany. Looking back at it, it’s pretty hilarious, like all the hoops I had to jump. But yeah, I started and literally within a day or two, I had my first paying client.
Sigrun:
Did you start in English right away, or did you ever consider German or Dutch?
Merel Kriegsman:
Actually, the first client I had wasn’t English. In the first year, I worked with a couple of Dutch clients, but what I realized is that actually… Because I speak English all day with my husband and because I am educated from a marketing perspective in English, it was really hard for me to do the Dutch. Also, Dutch grammar and I never were friends ever. I just don’t get why you would write something with a T, a D, or a DT at the end. It’s like, where’s the logic in all of this? I just never got it, so I was actually not… I had to actually have a proofreader for my Dutch copywriting. So that was like very fast. I was like, no, I’m just going to go for English and I haven’t looked back.
Sigrun:
Great. So you started your copywriting business 2016. When did you move over? At what point did you see, well, maybe I’m not a copywriter, maybe I’m destined for something more?
Merel Kriegsman:
Yeah, for sure. So it started with some negative experiences actually, which I’m very grateful for in hindsight. So I did a couple of launches for women who thought they were ready to launch, really did have the strategy, and their offers actually weren’t clicking with their audience, right? It’s like, you need to have the offer and the copy and the audience needs to need to match in order to create that beautiful, very profitable synergy. They would have an idea that they thought was great, and they would have me write all amazing copy. And the copy was great, but it didn’t convert, right? And they will be super disappointed and sometimes even upset with me.
And that’s when I was like, okay, so there’s way more involved than just good copy in order to sell something, right? This is also why I think it’s very unfair that sometimes people blame their copywriters when it doesn’t click, when actually the offer was never right in the first place, or they have grown an audience that actually doesn’t match the offer. There’s just so much more involved. And so I started to really educate myself on, okay, so what is involved, right? And then I got into offer creation and pricing sweet spots and the mindset piece and high ticket lead generation and all those pieces. And it turned out I was actually really great at doing all of those and helping my clients with all of those.
And after I had some really phenomenal success stories where I helped somebody figure out what she needed to do and then she started doing it and I helped her pivot a few times over the course of nine months, and within a very short amount of time, she started making $35,000 a month, and she’s doing extremely well right now. She’s at my level, right? That’s what I want. I want my people to sort of like at my level, my peers, as they work with me. So I figured that out and figured out a way to really help women have that breakthrough and that’s what I do these days. I work as a business mentor for women that really don’t want to be in that extreme hustle mode, right?
It’s like, okay, so many of my clients, they have young kids, they have specific sort of like lifestyle desires that would flourish if they didn’t have to just put their nose to the grindstone. So it’s really about, okay, what are your financial goals, your revenue goal, what do you need to be making per month to make that happen, and then reverse engineering what the offers need to look like in order to get them there in one piece, and so on and so forth, right?
And then it’s the older pieces that start working together, including exquisite content creation, that really helped the people that I worked with move very fast from sort of like inconsistent for potentially once in a while, like a five figure month, to really the 30 and then the 50K month mark.
Sigrun:
So when did you do that switch exactly?
Merel Kriegsman:
When did I do that switch? I think it was the spring of 2018, but it was already in the works the year before for sure. I was sort of like selling people copywriting and then saying, “Actually, I think your offer is not that great. I think it needs to be like…” Okay, right? Like Trojan horse and sort of me testing in the background, am I actually capable of getting people these results?
Sigrun:
I love these stories. That’s why I’m so curious. I’m like, I need to know exactly how that worked. So we are here now to talk about high-end offers, and now I’m imagining the listener perking their ears and getting all ready and excited. Before we go into that, what is, in your definition, a high-end offer?
Merel Kriegsman:
I love that question, and I have a very specific answer. It is actually different for everyone. So every woman has what I call sort of like this… It sits between certain two different price points, I would say. It’s almost like a high-end stretch. It’s where when you pitch it, you feel excited and exhilarated, but also like slightly scary and nervous. You get that butterfly feeling when you invite people at that level, at that price point on your sales calls. And it’s sort of that feeling of, oh my god, are they going to say yes? I’m going to be so happy, and almost like, I can’t believe they said yes to that. This happened to me. That’s your high-end stretch.
That’s where you want to be pitching your clients, in my opinion. If you are selling a mastermind or selling a program and it is a little bit higher level and you are on the sales calls and it’s sort of like, yeah, whatever, if they sign up, I don’t care, sort of like that blessy feeling, then I would highly recommend that you look at your offer, see if you can pack more high value stuff into it, right? It’s not always extra time. That’s the big misconception about high-end selling is like, okay, so I’m 10X-ing my prices and I need to 10X the amount of calls that people get with me. That’s not how it works. You’re really selling to a completely different avatar.
In fact, people that value their time over their money at that point, right? So as people progress and become more wealthy, first, they have tons of time. They have little money. And then as they keep growing, at one point that switches around and they have more money than they have time. So you need to actually create offers that honor that principle. So just to give you an example, I once bought a Feng Shui… I love Feng Shui. It’s like rearrange your house, get rich. I love it. Declutter a drawer, make a big sale kind of thing. So I hired an expert at a really high ticket level, and she had this lengthy questionnaire that she wanted us to fill out, which I don’t like to do.
I don’t like spending two hours filling out a questionnaire. We had very young kids at that point, spending our Sunday afternoon filling out that dang questionnaire. I actually had to break it up in sessions because you couldn’t do the whole thing in one sitting. It’s like snack, snack, snack, and like, okay, well, let’s wrap this up and try this again next week. And so what happens, we couldn’t save it. So for three or two weeks, we had to start from scratch. That was an awful experience. And then she had us do all the remedies in the house, like in every corner of your house, you have to add an element of water or put a plant or whatever it is.
And so we had just finished all of that, and then she said, “Well, it actually switches around when the new year comes, the new Chinese year.” And we were like, you’re kidding? We’re supposed to do all this work again? Why didn’t you tell us, right? That was clearly… Her package was actually geared towards people who… It wasn’t high-end enough. She wasn’t charging high-end enough, in my opinion, so it was like moderately priced. But really sort of like way it was structured, you actually have to spend a shit on a time in the process, which is something that we didn’t want to do, right? We wanted a quick nearly guaranteed result. That’s what high ticket is in my opinion.
So that was an example of what not to do. But long answer to your question, everybody has their own personal version of high-end. And I could say like high-end is $20,000. But if you have only sold low ticket, then for you it might be $3,500, right? That gives you that, oh my gosh, I can’t believe they just paid me this money, and I’m so grateful, and this is so exciting. That’s where you need to be. That’s where the growth curve is or the growth edge.
Sigrun:
So I’m sure people are curious of some examples of what a high-end offer is if it’s not more time. So do you have some in your back pocket maybe from your clients?
Merel Kriegsman:
Yeah, for sure. So an example from my own days as a copywriter… And I love experimenting and marketing. I don’t know about you, Sigrun, but I’m always testing new things and seeing how far it can go. And I just love that process. So at one point, I was like, okay, so all my copywriter colleagues, they were selling websites at $1,500, max $5,000. And I was like, okay, how can I tweak my messaging and positioning and niching in such a strong way that I can charge 25K? That was my sort of like experimentation project, and I did and consistently sell. The reason why is that I created this process that is super hands-off for the business owner, right?
So they would come to me and I would literally say, “The only thing you have to do is show up for a 45 minute call. You verbal process everything, just like grab a cup of coffee, put your feet on your desk, and tell me all your stories. And I just had a set of really smart questions that really triggered them to go really deep, really fast. I would be sort of like helping the interview along, really asking more in depth questions to get all the good stuff to the surface.
I would send it to Rev.com, get it transcribed, and then go in with a highlighter and start pulling all the really juicy stuff or taglines and the right messaging and for our hero section, the about page, and all the stuff that I needed. And then on behalf of them, I would interview, let’s say 10 clients, 10 of their top clients, and I would talk to some of their competitors, right? So I would do the research for them. So it did take me perhaps in total let’s say 15 hours of research and voice of customer sort of gathering. They would also get a beautiful document with all the transcripts of those interviews and my notes and the highlights for further marketing efforts for their offers.
So really valuable. And then the copy will be exquisite because I’m really great at what I do. And for them, it would be super easy. The only thing that would need to do is sit down with me for 45 minutes, perhaps like one call in the middle of the project for 30 minutes or so, and they would literally end up with a website that’s in their voice and totally brand on that really speaks to their clients, and that would start converting really, really well for them.
Sigrun:
I’m signing up. Where do I sign up?
Merel Kriegsman:
I know, right? Because you’re in a position right now where it’s like, I don’t have time to spend 10 hours in a project like that, right? You are the CEO of your company. You’re doing different things, right? You’re like me. You’re like more looking at, okay, who do I want to collaborate with and media piece and the further expansion of that really high level. That’s just an example, right? So it’s really understanding what it is that people need at that higher level. And it’s definitely not just slapping more one-on-one time in there or more deliverables. It’s really not about that.
Sigrun:
No. I guess it’s being creative. I guess that’s maybe where people get stuck. They’re not creative enough to create that offer. So you really have to put yourself in the shoes of this high-end buyer and do everything you can to not waste their time.
Merel Kriegsman:
Absolutely. I also love to insert some surprise and delight moments. So for example, one of my clients who bought the 25K website project, at one point, I looked at her emails that were coming through and I was like, actually, we need to just put a nice nurture sequence in place for you because this is just not elevated enough, considering what I know about you and your story. It’s not quite shining through. Midway project, on purpose I would give them a five part nurture sequence, or I would say like… Let’s say I was part of their email newsletter, I was on their list, and their newsletter emails were just not so great.
I would say, “Do you just want me for the duration of the project? You send me your emails as you’re writing them and I’ll jazz them up for you as we go and then you get a sense of what’s possible?” And I would even sit down with one of their team members, right? Usually they would buy the website with me, but they would have a junior copywriter on staff. So I would sit down with that person and also educate them a little bit further and have them be part of my project. So it was this amazing, mind-blowing experience, and you can actually design that on purpose. Not by accident, but on purpose. And that’s really what you need to do.
So Sigrun, if you have a client in mind that you think needs to sell something high ticket, if you just want to do a case study right now, do you want to ask me some questions on behalf of some of your clients?
Sigrun:
Wow. Yeah, of course. I have more questions. I think a lot of people will think, oh, is this only for done-for-you services, because you described it beautifully this done-for-you service, which I think is honestly not difficult to sell to the right client, because they’re like, “Oh my god, I’ve needed to write my website for two years now. I’ll just pay 25,000 and it’s done, and it only cost an hour of my time.” So that feels like a no brainer for the right ideal client obviously. But what if it’s not done-for-you? What if it’s more like a coaching experience, a coaching program, or let’s say a mastermind?
Merel Kriegsman:
Yeah. Yeah. Mm-hmm (affirmative).
Sigrun:
Designing that, what ideas do you have from your own experience or from your clients where it also becomes a no brainer?
Merel Kriegsman:
Totally. Yeah, actually I love talking about this and also how to launch a high ticket mastermind, because I have had a few of the people that joined… I have a mastermind program and they designed their own. And one of the key things that I really found is that it’s not just how you run it, it’s also how you sell it that makes it actually possible to charge at that higher level. So what I’ve been doing, I’m experimenting with my clients and myself. So I had a baby two months ago and I couldn’t… I didn’t want to be in a position… Because I’m launching right now, I didn’t want to be in position where I have to do 40 sales calls over the course of three weeks.
I just can’t with the nursing schedule and everything. So what I’ve done is I’ve actually created an early bird. And then over the course of the few months, I’ve been adding a pocket of people to the two cohorts that I run, right? So it was a very sort of like non-pressure sales situation, which is very important. When you’re selling high-end, you don’t want to show up on the sales call going, if this person doesn’t sign up, [inaudible 00:25:17] That’s not the energy you need to bring to the call. So it’s very relaxed and non-detached, which is really important when you’re selling high ticket. The way that I run it and my clients run their programs is that there is lots of personal attention.
I don’t think you can sell a pre-recorded everything program for a really high enterprise, so let’s say 15K plus. People do come for that individualized, personalized, customized experience. That is what high ticket is. So the question is, how can you build that into your high ticket program without it costing you all your time? So I used to have a VIP version in my academy where people would get one-on-ones. Well, I did that one or two rounds and I was like, oh my god, this is killing me. This is awful. I was constantly on calls. So what I’ve done is I’ve actually…
So I have two cohorts right now that are starting to punt, and the one I meet with every Wednesday afternoon for two, two and a half hours, the one is on Thursday for two, two and a half hour. And so there’s lots of time for hot seats and QA and going deep and still having a beautiful element of working in a group, which is just different, right? You’re seeing other people go through a transformation as they’re inspiring, which is why I really live in running programs like that. And then there is the actual curriculum. I also have inserted like an ask thread, for example, every week.
So instead of just having everybody just throw their questions in the group, I really help them think deeply about what their core question is and what they need to focus on. And they can ask me question and me and my team would come in. We really spend basically Thursday and Friday to answer all the questions, have discussions. Really go deep, so that we’re really focused not on how quickly can we get out of facilitating this program and just cutting corners, we’re really there getting to know everyone. We have also like a vision document where everybody keeps tweaking what it is that they desire, what they want to call in.
So there’s this constant checking in, constant opportunity to ask questions, and this creates almost like an unstoppable momentum, all these conversations, all these check ins, that make the result nearly guaranteed, right? That’s what people pay for.
Sigrun:
Yeah, I do think that’s similar to my group coaching and masterminds. And I think the key is here that you need to have still the ideal client. Now, that’s where people kind of get stuck as well, like, okay, they’d started to sign this awesome experience. And I do agree with you that you cannot just… This is not a scalable thing. That not endlessly. You can scale it. You can scale it with coaches, but not endlessly. There is a limit. There’s a limit because you still want to be involved yourself. And even if you hire coaches, there is still a limit in how big you can grow these high-end programs.
Merel Kriegsman:
Yeah. I would say probably until to I would say a million and a half to twp million would be my guess, and then you really need to shift into also having lower-end options.
Sigrun:
And the question becomes then, if you start at some point, how did you shift your clients? Did you find them in the same places, or did you have to shift your marketing when you said, “Hey, I’m going to charge more. I’m not going to…” Let’s say in your copywriting business you said, “Oh, I’m not going to charge 1,500. I’m going to charge 25,000,” and then you sit there in front of Facebook I guess and say, “Where are these people? Where are you?”
Merel Kriegsman:
This is always the question I get. I’ve actually created a lead magnet on that, which is on my website. Perhaps people would really enjoy that. It’s called 40 plus ways to call in your high-ticket clients and make them buy from you. This is a great example. Actually, you don’t find your clients. They come and find you, and you don’t make them buy from you. People need to do that on their own. They need to do that themselves. The movement needs to come from them. But what I did is I actually really used the lingo that my clients were using. It’s like, where do you find these people? I’m like, how do I make them buy, right?
That’s great conversion copywriting, by the way, like literally using the words of the people that you are wanting to buy from you. So basically it’s like shifting your messaging, your niching, and your positioning. So those are the three core things that you first need to get really clear on even before you start creating new concept that’s going to attract those people and have them find you. So when it comes to niching, for example, too many people, and I’m sure you see this all the time with your women, Sigrun, they want to serve too many different people. It’s just like that doesn’t work for high-end. People pay a lot of money for very specific expertises. What’s the plural of ex… Expertises.
Sigrun:
Expertises I guess.
Merel Kriegsman:
Right? They want to have experts. For example, we had somebody come in to help us design a food forest, which is a very particular sort of way of gardening, where you have five layers. And once you plant it and once it has grown, you don’t have to spend a lot of time. You get a lot of harvest every year, which is perfect because we don’t have a lot of time, right? So again, it’s really designed for people that have more money than they have time. So we hired a permaculture expert, not just a local gardener who has a green thumb or something. No, we hired a permaculture expert who could create the entire plan for us, who’s also specialized in the zone that we are in. So the earth is divided in these specific zones.
Some things grow here that don’t grow there, and so she was specialized in our particular zone. And that was a no brainer, right? And we instantly splurged a whole bunch of thousands of dollars on getting that plan designed, and it felt beautiful. It felt totally the right thing to do. We haven’t regretted it, but it’s an expertise that we paid for. So the first thing you need to do is actually very courageously niche. And when you do that… And of course, you need to test like, okay, what is the profitable niche within the options that I have? But I have helped clients of mine who… One of them was a sleep expert for CEOs and top athletes. And it’s like a very specific thing, right?
It’s not just like health or well-being. No, it’s like basically eradicating insomnia in those really high functioning individuals. At the beginning of the program, she was selling $47 courses. And then we helped her niche and position and create messaging around that, and she was selling 10K VIP days towards the end of the program, right? So there’s so much possible. And here’s the thing, when you’re selling high-end, you have a really healthy profit margin. So I have been able to build for myself and for my clients, help them build businesses that are really cashflow positive. And they’re doing really well during this time, actually, because there’s just this incredible amount of buffer, right?
This is why it’s something that you really want to consider for yourself. Even if you don’t have the mindset yet, there’s incredible books that you can read on money mindset and really going that extra mile and stepping into your worth, what your work is worth, all those things. But it’s definitely something to consider. I actually forgot your question. I just go off from these tangents.
Sigrun:
Well, basically you kind of answered it because you were looking for an expert for your food forest. The thing is, you did not know that person before. You knew you wanted an expert. You didn’t want to hire a local gardener that might screw it up. You wanted a true expert. So you seek them out. They are out there. Now, we have to ensure that people can find us, and that is through content, I guess, and making sure that’s clear.
Merel Kriegsman:
Exactly. And then also just knowing deeply, intimately knowing your ideal client, right? It’s like so many people that go through my program, for example, which is really about the high-ticket, uplevel, they look at their content with me and I’m pointing out to them. I’m like, “You do realize you’re talking to the beginners here, right? You do understand that if you’re creating these kinds of webinars, this kind of person is going to show up.” They’re usually like, “Oh shit, I guess that’s not what I want. What am I doing here?” All of a sudden, right? And then they’re like… What do you call it?
Palm on their hand moment where it’s like, oh no, what have I been doing all these years trying to get high-end, actually talking to low-end people, right? So it needs to match. So start with the understanding that these are people that want to have fast results. They’re looking for an intimate connection. They want to have a customized experience. They want you to personalize the process if needed. Those are some core traits. Of course, everybody’s specific target group has very specific traits, and you need to go the extra mile figuring out what those things are and what really would create that… They call it easy button strategy. A great book to read on this topic is The Pumpkin Plan by Mike Michalowicz.
Just really understanding like, okay, if I build in exactly what it is that they’re looking for, plus adding all these surprise and delight moments, I’m going to create something that’s simply irresistible that can sell on repeat.
Sigrun:
That’s beautiful. I think you’ve answered all my questions.
Merel Kriegsman:
Yay! Fantastic. Awesome.
Sigrun:
I think everyone should have a high-end offer. I started my first 50K offer not so long ago, and that was a loop moment.
Merel Kriegsman:
Yeah, exactly.
Sigrun:
But it worked because kind of the team… I have a large team now, and it’s kind of like they talked me into it, “Sigrun, Sigrun, you’re ready.” But also, I’m willing to pay those prices myself. And then I ask myself, do I have any less experience than that person? No. I just have to be bold enough, brave enough, and design the offer, like you said, to make it irresistible for the right ideal client, but the clients are there. They’re already there.
Merel Kriegsman:
The clients are there. If the listeners are perhaps struggling… It doesn’t matter if you’re listening and you’re a seven figure entrepreneur ready. There’s always that high-end stretch. It’s just like your edge is different from somebody who is more just hitting six figures or something. But if you want to really make strides with this process, I suggest that you create what I call a declaration of worthiness, where you write down 20 to even a hundred reasons why you are worth the money, right? We’re worth the money simply because… I believe that if we’re working in our zones of genius, we are worth that money. But it’s like as women, we just tend to need to remind ourselves.
So make a list of all your experience, but also… For example, one piece of my credibility is that I’ve home birthed three daughters, right? That’s pretty bad ass, right? So that goes on my lists and the fact that I am a farmer as well, right? You have to look beyond sort of like this is my [inaudible 00:37:39] and this is my certifications, and I studied this. It’s more also like the life experience. So I would say go knock yourself out with that list and let me know when you’ve done it. It’s always so lovely to see.
Sigrun:
So definitely go and tag Merel and me and let us know what you learned from this episode. It’s been so valuable really, Merel. I’m glad we finally made it happen.
Merel Kriegsman:
Yeah.
Sigrun:
After kind of knowing of each other for a long time, this was our first real connection, and I bet we’re going to connect soon again. Merel, what is the best way for people to find you online?
Merel Kriegsman:
So I have a Facebook group that I’m very active in, that people love hanging out in if they want to really step into the wealth consciousness piece and also have very practical business tips. It’s called Create Your Money Vortex on Facebook. And if you just want to snatch that checklist that I’ve created, The 40 plus ways to call in your high-ticket clients and make them buy from you, that’s on my website, so MerelKriegsman.com.
Sigrun:
Okay. We’ll link that up in the show notes, so you don’t have to kind of write it down while you’re listening.
Merel Kriegsman:
Sounds good.
Sigrun:
Thank you so much for coming on the show.
Merel Kriegsman:
Thanks for having me.
Sigrun:
Go to the show notes at sigrun.com/390, where you can find all the free courses from SOMBA Kickstart. These courses are created by my SOMBA students in the current class. They are free four weeks and start on July 27. So head on over to the show notes, sign up, because the course is starting soon. In the show notes, you’ll also find all the links to Merel Kriegsman. Thank you for listening to The Sigrun Show. Did you enjoy this episode? Let me know that you listened by tagging me in your Insta Story Instagram post using my handle @SigrunCom and the hashtag #SigrunShow. See you in the next episode.