Original interview published by Morgunbladid in Iceland  In the last seven years, Sigrun Guðjónsdóttir has made over a billion ISK ($8M+) in revenue helping women all over the world to build service-based online businesses. She is an international business coach based in Switzerland and Iceland. She’s a TEDx speaker, the host of The Sigrun Show […]


March 5, 2021

It Is Good to Be Fired

Unemployable to a millionaire Sigrun Gudjonsdottir has built a successful coaching company out of nothing. She wants to encourage other women to do the same. Using the crisis as an opportunity? You’re probably tired of hearing about it. What exactly is the opportunity if you’re stuck at home, applying for a new job or trying […]


November 6, 2020

The Employment Office Deemed Her Unemployable, Now She Is A Millionaire

From the time I was very young, I’ve always believed that I could do anything I wanted in life. I’m very grateful to my parents for instilling this belief in me. And up until I was 16 years old, it had never occurred to me that not everyone believed the same thing. At that time, […]


May 13, 2019

Don’t Let Excuses Kill Your Dream

One of my favorite quotes is, “What if I fall? Oh, but my darling, what if you fly?” It’s from a 23-year old poet, a young Australian woman named Erin Hanson. “There is freedom waiting for you, On the breezes of the sky, And you ask “What if I fall?” Oh but my darling, What […]


April 30, 2019

How to Deal with Fear of Failure as an Entrepreneur

Oh pricing. It’s such a challenge for many entrepreneurs. On the one hand, too many online entrepreneurs—especially women—charge prices that are too low. On the other hand, many make the mistake of raising their prices too fast, so that they run out of potential clients. In this post, I’ll tell you how you can raise […]


April 15, 2019

How to Set and Raise Your Prices in Online Business

If you’d like an audio version of this post, check out the podcast episode here. What is Profit First? A few years ago, I read the book Profit First. It came highly recommended and initially I really liked the concept. It wasn’t until I saw my clients struggle with the concept that I realized I […]


March 31, 2019

How Profit First Kills Business Growth

This was my third year at Social Media Marketing World in San Diego. I first went in 2015 and then all the excitement was around Meerkat and then suddenly during the conference Periscope was announced so Meerkat quickly died off. A year later in 2016 it was all about rediscovering Snapchat and meeting Gary Vaynerchuk (yes, […]

Blog, Entrepreneurship

April 8, 2017

Top 10 Social Media Marketing Trends from Social Media Marketing World 2017 for Coaches, Trainers and Consultants

In online business, the ultimate freebie is an essential part of a successful sales funnel. Knowing how to create the ultimate freebie is therefore, key to your sales success. What is a freebie? A freebie is valuable free content (sometimes called a lead magnet, opt-in, gift etc.) that you give away in exchange for an […]

Blog, Business Growth

December 20, 2016

How to Create the Ultimate Freebie

In my first year of business, most of my revenue came from 1-1 mentoring. I knew I wanted to create group programs, both to scale my business and to be able to serve more clients. But first I needed to crack the code on how to make the transition. If you’ve been wanting to scale […]

Blog, Business Growth

December 9, 2016

How to Transition From 1-1 to Mastermind Programs in Less Than 12 Months

You can also listen to my story. Check out this episode of The Sigrun Show. In hindsight, I always wanted to have my own business. I was just waiting for that perfect business idea. I realized that waiting wasn’t going to bring any clarity. So I took action and incorporated my business without a business plan. […]


August 24, 2016

Zero to $27k in a month: Snapshot of my first year in business

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