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Caroline Balinska is a serial entrepreneur and the creator of eCommerce Marketing Lab where she helps entrepreneurs grow their e-commerce business while increasing their sales and profits through effective automation and marketing strategies. She started her career in e-commerce in 2006 – long before automation and online marketing became widely used in the business world. Over the last 12 years, she has mastered the skills needed to become a successful e-commerce seller, with a special focus on Shopify and automation, and passionately shares her knowledge with others.
Caroline joins me on this episode to share how she became an e-commerce expert and enthusiast and how creating simple and effective e-commerce sites has become easier than ever. She explains how to strategize your marketing plans, increase your social presence and get involved with influencers and micro-influencers. She shares the biggest mistakes she’s come across and how to avoid them as well as some tips and tricks for those who’ve started or are getting into e-commerce.
[tweetshareinline tweet=”“It’s really easy to have 5000 products. That’s the easy part – but WHO are you targeting?” – Caroline Balinska” username=”sigruncom”]
In This Episode of The Sigrun Show:
- Caroline’s background and how she became an entrepreneur
- The key criteria of a successful e-commerce site
- How strategic marketing can improve your sales
- How to grow your social presence for your e-commerce site
- Influencer marketing and how it works
- How to market an expensive product
- Biggest mistakes new e-commerce sites make – and how to avoid them
- Video in e-commerce
Key Takeaways:
- A marketing plan is king – no matter your marketing budget
- Know your audience and target them!
- A video is the best tool in your e-commerce arsenal – if the quality is good.
- Don’t be scared of ads!
- The next 12 months are the perfect time to start an e-commerce site.
Connect with Caroline Balinska:
- Ecommerce Marketing Lab
- CarolineBaslinska.com
- Freebie – 8 Apps Every Shopify Store Owner Needs
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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram.