Companies big and small use Facebook in advertising and promoting their businesses. The connections people and businesses make on Facebook, have made it one of the most popular platforms for targeting new clients and retaining current ones. As an entrepreneur, you may be thinking about whether having a Facebook page is enough to reach your market or whether you need to create a Facebook group for your business.
In this episode, I discuss the differences between Facebook groups and pages and how to use them, including the benefits and limitations of using both for your business. I also talk about the importance of using a benchmarking tool to assess your Facebook performance and share some practical changes you can make to improve your performance and increase your organic reach.
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In This Episode of The Sigrun Show:
- How a Facebook page is like an online storefront
- How Facebook groups are like the inside of the store
- The Know-Like-Trust strategy
- What to spend your Facebook ads on
- Why people close their Facebook groups
- Questions to ask before committing to creating and maintaining a Facebook group
- Effects of linking your Facebook page to your group
- Posting as a page versus posting using your personal account
- Benefits and limitations of Facebook ads
Key Takeaways:
- Follow someone else’s example on Facebook, someone who is doing better than you in terms of reach.
- Turn your Facebook videos into ads.
- You need a page. You can build a group, depending on your strategy.
Resources Mentioned:
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