#72: [On Air Coaching] How to Launch Your First Group Program with Olaf Schwantes

October 3, 2017

Olaf Schwantes is a business and relationship coach from Hanover, Germany who, for the past 7 years, has worked with couples to bring a “fresh wind” into their relationships. His work is currently conducted mostly offline, and he has recently decided to take his business to the next level and launch his services online.
Olaf joins me for this on air coaching episode to learn how to convert his email list into paying customers and launch his first online group coaching program. We also discuss the benefits of hosting a small beta group program and how to qualify your group coaching prospects.

In This On Air Coaching on The Sigrun Show:

  • How to leverage webinars to launch your group program
  • Identifying a comfortable size for your first group program
  • Determining how scalable your future online programs will be
  • How to qualify your group coaching prospects
  • How long your beta group program should be
  • Pricing your beta program
  • Number of webinars you should host to launch your beta program

Key Takeaways:

  1. Entertain the thought that people actually want to open up in a group.
  2. Remember: you decide the rules.
  3. Qualify your group coaching prospects by using an application and asking them to invest.

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