#218: [On Air Coaching] Managing Your Time and Charging Your Worth as a Freelance Copywriter with Ingrid Boersma

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Ingrid Boersma has worked in the Marketing and Communications industry for over 8 years with a special focus on small to mid-sized companies within the French wine industry. Recently, she has decided to pivot her business and reposition her company by focusing on content marketing and copywriting for larger companies within the wine, beer, and travel industry.
Ingrid joins me for this On Air Coaching to learn about managing her time and charging her worth as a freelance copywriter. I discuss some of the mistakes many service providers make when starting their journey into freelancing and how to avoid those mistakes before launching a business. I also explain why it’s important for freelancers to set long-term goals, strategies for building your portfolio as a freelance copywriter, and the importance of raising your rates quickly as you grow your business.
[tweetshareinline tweet=”“When selling your time you will possibly charge too little and fill their time with clients.” – Sigrun” username=”sigruncom”]

In This Episode of The Sigrun Show:

Why Ingrid decided to pivot her business from marketing and communications to copywriting
The challenge of trading your time for money as a freelance copywriter
Why it’s critical for freelancers and solopreneurs to avoid filling their calendar with client work
Creating a strict schedule for yourself and being strict with your clients about your working hours
Using LinkedIn to attract higher-value clients
Setting long-term goals when building or pivoting your business
Compartmentalizing the days you work on client work, marketing, and administrative tasks
Strategies for building a copywriting portfolio
The importance of quickly and strategically raising your rates

Resources Mentioned:

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