Sarah Leather is a former intensive care nurse who pivoted her career to become a business coach. Today, her business focuses exclusively on high-end offers such as VIP Days, Masterminds, retreats, and what she calls “wholehearted sales.” She is a TEDx speaker and the facilitator of the annual Healthy Wealthy Woman Retreat and has become widely known as the “Nurturing Butt-Kicker” for the way she helps her clients get out of their own way and create a life of abundance and success.
Sarah tells us her secrets on how to sell and run a VIP Day event. She explains how she sells her high-end programs from a place of authenticity, how she identifies which clients are ideal for a VIP Day event as well as why it’s important to manage your clients’ expectations following the event.
In This Episode of The Sigrun Show:
- What a VIP Day is and how you sell it
- Identifying the ideal clients for your VIP Day
- The “wholehearted yes”
- Pricing strategies for your first VIP Day
- In-person vs remote VIP Days
- Picking the right venue for your live VIP Day
- Managing client expectations
- Using VIP Day events to launch other high-end programs
Sarah Leather’s Free Gift
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