#45: Find Out What Your Clients Want, Go Get It and Give It To Them

September 6, 2017

A good business idea either solves a pain or provides a pleasure, but how do you identify what pain or pleasure points your clients want? After all, you don’t know what you don’t know!
Finding out what your clients really want from you is often easier than you may think. Your clients often want to see you succeed and are eager to share their problems, their pain points, and possible new product or service ideas with you.
In this episode, I talk about why it’s important to identify what your clients want and how to figure it out. I also share strategies on how you can identify your clients’ pain points or pleasure points so you can give them what they want.

In This Episode of The Sigrun Show:

  • Solving a problem that you have can help you solve your clients’ problems
  • How to identify your clients’ pain points
  • How to identify your clients’ pleasure points
  • How pain points and pleasure points can often overlap

Keith Cunningham’s Formula for Success:

  1. Find out what they want
  2. Go and get it
  3. Give it to them

Resources Mentioned:

  • Rework by Jason Fried and David Heinemeier Hasson

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