Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?   Laura Gale, my guest this week on The Sigrun […]

Original interview published by Morgunbladid in Iceland  In the last seven years, Sigrun Guðjónsdóttir has made over a billion ISK ($8M+) in revenue helping women all over the world to build service-based online businesses. She is an international business coach based in Switzerland and Iceland. She’s a TEDx speaker, the host of The Sigrun Show […]

Transcript Dominique: You’re listening to The Sigrun Show, episode number 422. My name is Dominique, and I’m Sigrun’s content manager. Unfortunately, Sigrun’s sick today so I’m filling in for her. Today’s episode is an interview Sigrun had with Michelle Mazur about why messaging is more than a tagline. Each week, Sigrun goes live to share […]

Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging.  Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 […]

Transcript Check out the episode show notes and listen here. Sigrun: You’re listening to the Sigrun Show episode number 421. In this episode, I talked to John Lee Dumas about the common sense approach to success. Welcome to the Sigrun Show, I’m your host Sigrun, creator of SOMBA, the MBA program for online entrepreneurs. With […]

In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss.  Today, he switched seats to talk to me […]

Transcript   Sigrun: You are listening to the Sigrun Show episode number 420. In this episode, I talk to Trudi Lebron about how to embrace the anti-racism revolution coming to entrepreneurship. Welcome to the Sigrun Show. I’m your host, Sigrun, creator of SOMBA, the MBA program for online entrepreneurs. With each episode, I’ll share with […]

How inclusive is the business you’re building?  This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day.  The guiding principle on which I built my business is gender equality, and I was so excited […]

Transcript   Sigrun: You’re listening to the Sigrun Show, episode number 419. In this episode, I talked to Lucy Shahjahan, about how to find the right partner and actually you are yourself. Welcome to the Sigrun Show. I’m your host Sigrun, creator of SOMBA, the MBA program for online entrepreneurs. With each episode, I’ll share […]

There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love.  While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: […]